حول RDCL

ValuesWe will plan for a digital presence that can match RDCL’s offline efforts towards becoming a brand that unifies the local businessmen and businesswomen to achieve their goals, “Liban Espoir”: LIBERAL - INDEPENDENT - BENEVOLENT - AGILE - INNOVATIVE - ENGAGED - SOVEREIGN - PARITARIAN - OPEN TO THE WORLD - INTEGRITY - RESPONSIBLE

Our online communication and activity will always stem from “Liban Espoir” and will aim to nurture all the values that fall under the brand positioning. We aim to grow RDCL’s online platforms into a hub for local businesspeople and their extended community who are looking to learn about the latest happenings in the Lebanese landscape all while giving them the right tools to be a part of the conversation and brand operations. To do that, we must establish and optimize a digital landscape that can support the “Unifier” brand positioning and support us in building a brand experience under it.