Joumana Dammous Salamé is co-founder and managing director of Hospitality Services, a Beirut-based company with activities in Lebanon, KSA, Kuwait, UAE, Jordan and Oman.    With almost 30 years of experience, the firm organizes major industry trade fairs and consumer events, and has developed a sophisticated range of digital platforms and publications that are key references for the hospitality, food, lifestyle and tourism sectors in the Middle East.   Joumana is VP of the MEREF-CCI France Liban, VP of LECA Association (Lebanese Exhibitions & Conferences Association), a board member of the LFA (Lebanese Franchise Association), member of the LLWB and a board member of the AMFHORT (The World Association for Hospitality and Tourism Education and Training).   Joumana holds a master’s degree in business from the Saint Joseph University, a BA in marketing from the Lebanese American University and is an alumna of the Athenée de Beyrouth.